Mavens Creamery vs Mcconnell’s · Bay Area shelf head-to-head
Mavens Creamery and Mcconnell’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcconnell’s carries more Brand PowerMcconnell’s is in more Bay Area grocersMcconnell’s fields the deeper lineup
Mavens Creamery
Mcconnell’s
22
brand power
37
9
products
21
1
categories
2
1
subcategories
3
3
grocers
9
93.9¢
price per fl oz
77.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mavens Creamery▭ Mcconnell’s
Distribution · 30% of score13·38
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mavens Creamery
no top category Mcconnell’s doesn’t also play in.
only Mcconnell’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mavens Creamery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mavens Creamery · Mcconnell’s
