Mavis vs Date Better Snacks · Bay Area shelf head-to-head
Mavis and Date Better Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Date Better Snacks carries more Brand PowerDate Better Snacks is in more Bay Area grocersDate Better Snacks fields the deeper lineup
Mavis
Date Better Snacks
12
brand power
25
2
products
5
1
categories
2
2
grocers
5
$3.01
price per fl oz
$3.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mavis▭ Date Better Snacks
Distribution · 30% of score8·21
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mavis
no top category Date Better Snacks doesn’t also play in.
only Date Better Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mavis · 1
only Date Better Snacks · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mavis · Date Better Snacks
