Mcclure's vs Claussen · Bay Area shelf head-to-head
Mcclure's and Claussen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Claussen is in more Bay Area grocersMcclure's sits further up the premium end
Mcclure's
Claussen
29
brand power
30
8
products
9
2
categories
2
6
grocers
9
51.6¢
price per fl oz
29.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcclure's▭ Claussen
Distribution · 30% of score25·38
C
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcclure's
no top category Claussen doesn’t also play in.
only Claussen
no top category Mcclure's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcclure's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcclure's · Claussen
