Mcconnell’s vs Ping's · Bay Area shelf head-to-head
Mcconnell’s and Ping's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcconnell’s carries more Brand PowerMcconnell’s is in more Bay Area grocersMcconnell’s fields the deeper lineupPing's sits further up the premium end
Mcconnell’s
Ping's
37
brand power
18
21
products
5
2
categories
3
3
subcategories
3
9
grocers
1
$12.64
avg price
$15.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcconnell’s▭ Ping's
Distribution · 30% of score38·4
P
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcconnell’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcconnell’s · 8
only Ping's · 0
no exclusive doors — everywhere Ping's is, Mcconnell’s is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcconnell’s · Ping's
