Mclaughlin Coffee Roasting Company vs Graffeo · Bay Area shelf head-to-head
Mclaughlin Coffee Roasting Company and Graffeo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupMclaughlin Coffee Roasting Company sits further up the premium end
Mclaughlin Coffee Roasting Company
Graffeo
24
brand power
35
11
products
16
1
categories
2
2
subcategories
5
3
grocers
10
$1.65
price per oz
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mclaughlin Coffee Roasting Company▭ Graffeo
Distribution · 30% of score13·42
M
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mclaughlin Coffee Roasting Company
no top category Graffeo doesn’t also play in.
only Graffeo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mclaughlin Coffee Roasting Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mclaughlin Coffee Roasting Company · Graffeo
