Mela vs Bai · Bay Area shelf head-to-head
Mela and Bai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bai carries more Brand PowerBai is in more Bay Area grocersBai fields the deeper lineupMela sits further up the premium end
Mela
Bai
16
brand power
29
3
products
11
1
categories
2
6
grocers
7
26.6¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mela▭ Bai
Distribution · 30% of score25·29
M
B
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mela
no top category Bai doesn’t also play in.
only Bai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mela · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mela · Bai
