Mela vs Bai Cocofusions · Bay Area shelf head-to-head
Mela and Bai Cocofusions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mela is in more Bay Area grocersMela sits further up the premium end
Mela
Bai Cocofusions
16
brand power
16
3
products
3
1
categories
2
6
grocers
5
26.6¢
price per fl oz
17.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mela▭ Bai Cocofusions
Distribution · 30% of score25·21
M
B
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mela
no top category Bai Cocofusions doesn’t also play in.
only Bai Cocofusions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mela · 3
only Bai Cocofusions · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mela · Bai Cocofusions
