Meli Wraps vs Nuco · Bay Area shelf head-to-head
Meli Wraps and Nuco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuco is in more Bay Area grocersNuco fields the deeper lineup
Meli Wraps
Nuco
25
brand power
25
2
products
5
1
categories
2
1
grocers
4
$23.59
avg price
$8.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Meli Wraps▭ Nuco
Distribution · 30% of score4·17
M
N
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Meli Wraps
no top category Nuco doesn’t also play in.
only Nuco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Meli Wraps · 0
no exclusive doors — everywhere Meli Wraps is, Nuco is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Meli Wraps · Nuco