Meliora vs Asturi · Bay Area shelf head-to-head
Meliora and Asturi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Asturi carries more Brand PowerAsturi is in more Bay Area grocersAsturi fields the deeper lineupAsturi sits further up the premium end
Meliora
Asturi
16
brand power
25
3
products
6
2
categories
1
5
grocers
9
62.8¢
price per oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Meliora▭ Asturi
Distribution · 30% of score21·38
M
A
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Meliora
only Asturi
no top category Meliora doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Meliora · Asturi