Mendocino Mustard vs Caplansky's · Bay Area shelf head-to-head
Mendocino Mustard and Caplansky's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caplansky's carries more Brand PowerMendocino Mustard is in more Bay Area grocersCaplansky's sits further up the premium end
Mendocino Mustard
Caplansky's
15
brand power
26
3
products
4
2
categories
1
9
grocers
8
$1.20
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mendocino Mustard▭ Caplansky's
Distribution · 30% of score38·33
M
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mendocino Mustard
only Caplansky's
no top category Mendocino Mustard doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mendocino Mustard · 2
only Caplansky's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mendocino Mustard · Caplansky's