Mevgal vs Athenos · Bay Area shelf head-to-head
Mevgal and Athenos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Athenos carries more Brand PowerAthenos is in more Bay Area grocersAthenos fields the deeper lineupMevgal sits further up the premium end
Mevgal
Athenos
14
brand power
25
4
products
8
1
categories
1
1
subcategories
2
5
grocers
10
$1.69
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mevgal▭ Athenos
Distribution · 30% of score21·42
M
A
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mevgal
no top category Athenos doesn’t also play in.
only Athenos
no top category Mevgal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mevgal · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mevgal · Athenos