Mevgal vs Président · Bay Area shelf head-to-head
Mevgal and Président, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Président carries more Brand PowerPrésident is in more Bay Area grocersPrésident fields the deeper lineupMevgal sits further up the premium end
Mevgal
Président
14
brand power
33
4
products
14
1
categories
2
1
subcategories
5
5
grocers
6
$1.69
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mevgal▭ Président
Distribution · 30% of score21·25
M
P
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mevgal
no top category Président doesn’t also play in.
only Président
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mevgal · 3
only Président · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mevgal · Président