Mi Nina vs Xochitl · Bay Area shelf head-to-head
Mi Nina and Xochitl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Xochitl carries more Brand PowerXochitl is in more Bay Area grocersXochitl fields the deeper lineup
Mi Nina
Xochitl
18
brand power
35
5
products
12
2
categories
2
7
grocers
12
63.6¢
price per oz
68.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mi Nina▭ Xochitl
Distribution · 30% of score29·50
M
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mi Nina
only Xochitl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mi Nina · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mi Nina · Xochitl
