Michele's Granola vs The Granola Guru · Bay Area shelf head-to-head
Michele's Granola and The Granola Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Granola Guru carries more Brand PowerThe Granola Guru is in more Bay Area grocersThe Granola Guru fields the deeper lineupThe Granola Guru sits further up the premium end
Michele's Granola
The Granola Guru
30
brand power
42
7
products
12
1
categories
2
10
grocers
14
83.5¢
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Michele's Granola▭ The Granola Guru
Distribution · 30% of score42·58
T
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michele's Granola
no top category The Granola Guru doesn’t also play in.
only The Granola Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Michele's Granola · 3
only The Granola Guru · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Michele's Granola · The Granola Guru
