Michter's vs Redwood Empire · Bay Area shelf head-to-head
Michter's and Redwood Empire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Michter's is in more Bay Area grocers
Michter's
Redwood Empire
23
brand power
20
3
products
3
2
categories
2
3
subcategories
3
3
grocers
1
$56.23
avg price
$32.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Michter's▭ Redwood Empire
Distribution · 30% of score13·4
R
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michter's
no top category Redwood Empire doesn’t also play in.
only Redwood Empire
no top category Michter's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Michter's · 2
only Redwood Empire · 0
no exclusive doors — everywhere Redwood Empire is, Michter's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Michter's · Redwood Empire