Michter's vs Woodford Reserve · Bay Area shelf head-to-head
Michter's and Woodford Reserve, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Michter's carries more Brand PowerMichter's is in more Bay Area grocers
Michter's
Woodford Reserve
23
brand power
18
3
products
2
2
categories
2
3
subcategories
2
3
grocers
1
$56.23
avg price
$34.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Michter's▭ Woodford Reserve
Distribution · 30% of score13·4
W
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michter's
no top category Woodford Reserve doesn’t also play in.
only Woodford Reserve
no top category Michter's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Michter's · 2
only Woodford Reserve · 0
no exclusive doors — everywhere Woodford Reserve is, Michter's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Michter's · Woodford Reserve