Mike's Mighty Good vs Sapporo · Bay Area shelf head-to-head
Mike's Mighty Good and Sapporo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Mighty Good is in more Bay Area grocersSapporo fields the deeper lineupMike's Mighty Good sits further up the premium end
Mike's Mighty Good
Sapporo
36
brand power
40
12
products
20
1
categories
3
2
subcategories
6
14
grocers
10
$1.96
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Mighty Good▭ Sapporo
Distribution · 30% of score58·42
S
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Mighty Good
no top category Sapporo doesn’t also play in.
only Sapporo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mike's Mighty Good · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Mighty Good · Sapporo
