Mike's Mighty Good vs Tin Wah Noodle Co · Bay Area shelf head-to-head
Mike's Mighty Good and Tin Wah Noodle Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Mighty Good carries more Brand PowerMike's Mighty Good is in more Bay Area grocersMike's Mighty Good fields the deeper lineupMike's Mighty Good sits further up the premium end
Mike's Mighty Good
Tin Wah Noodle Co
36
brand power
16
12
products
3
1
categories
2
2
subcategories
3
14
grocers
1
$1.96
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Mighty Good▭ Tin Wah Noodle Co
Distribution · 30% of score58·4
T
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Mighty Good
no top category Tin Wah Noodle Co doesn’t also play in.
only Tin Wah Noodle Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Mighty Good · Tin Wah Noodle Co