Milo's vs Snapple · Bay Area shelf head-to-head
Milo's and Snapple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple carries more Brand PowerSnapple is in more Bay Area grocersSnapple fields the deeper lineup
Milo's
Snapple
12
brand power
38
3
products
39
1
categories
2
2
subcategories
9
2
grocers
9
$4.14
avg price
$5.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milo's▭ Snapple
Distribution · 30% of score8·38
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milo's
no top category Snapple doesn’t also play in.
only Snapple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Milo's · 0
no exclusive doors — everywhere Milo's is, Snapple is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milo's · Snapple
