Minasso vs Lindsay · Bay Area shelf head-to-head
Minasso and Lindsay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindsay carries more Brand PowerMinasso is in more Bay Area grocersLindsay fields the deeper lineupMinasso sits further up the premium end
Minasso
Lindsay
35
brand power
44
8
products
27
2
categories
1
12
grocers
10
$1.00
price per oz
82.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minasso▭ Lindsay
Distribution · 30% of score50·42
M
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minasso
only Lindsay
no top category Minasso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minasso · Lindsay
