Minasso vs Olea · Bay Area shelf head-to-head
Minasso and Olea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minasso carries more Brand PowerMinasso is in more Bay Area grocersMinasso fields the deeper lineupOlea sits further up the premium end
Minasso
Olea
35
brand power
16
8
products
4
2
categories
1
12
grocers
4
$1.00
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minasso▭ Olea
Distribution · 30% of score50·17
M
O
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minasso
only Olea
no top category Minasso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minasso · Olea
