Mio vs Clear Theory · Bay Area shelf head-to-head
Mio and Clear Theory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mio
no top category Clear Theory doesn’t also play in.
only Clear Theory
no top category Mio doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Clear Theory is, Mio is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mio · Clear Theory
