Mission Chocolate vs Recchiuti · Bay Area shelf head-to-head
Mission Chocolate and Recchiuti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recchiuti carries more Brand PowerRecchiuti is in more Bay Area grocersRecchiuti fields the deeper lineup
Mission Chocolate
Recchiuti
22
brand power
34
8
products
14
2
categories
3
2
subcategories
4
2
grocers
5
$6.25
price per oz
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mission Chocolate▭ Recchiuti
Distribution · 30% of score8·21
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mission Chocolate
only Recchiuti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mission Chocolate · 0
no exclusive doors — everywhere Mission Chocolate is, Recchiuti is too.
only Recchiuti · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mission Chocolate · Recchiuti