Monster Energy vs Reign · Bay Area shelf head-to-head
Monster Energy and Reign, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster Energy carries more Brand PowerMonster Energy is in more Bay Area grocersMonster Energy fields the deeper lineup
Monster Energy
Reign
49
brand power
11
22
products
3
1
categories
1
13
grocers
1
$4.64
avg price
$3.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monster Energy▭ Reign
Distribution · 30% of score54·4
R
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monster Energy
no top category Reign doesn’t also play in.
only Reign
no top category Monster Energy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monster Energy · Reign