Montchevre vs The Humble Goat · Bay Area shelf head-to-head
Montchevre and The Humble Goat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Montchevre carries more Brand PowerMontchevre is in more Bay Area grocersMontchevre fields the deeper lineup
Montchevre
The Humble Goat
28
brand power
9
9
products
2
1
categories
1
2
subcategories
1
12
grocers
1
$9.06
avg price
$4.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Montchevre▭ The Humble Goat
Distribution · 30% of score50·4
T
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Montchevre
no top category The Humble Goat doesn’t also play in.
only The Humble Goat
no top category Montchevre doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Montchevre · The Humble Goat