Mood vs Walker Brothers Beverage Co · Bay Area shelf head-to-head
Mood and Walker Brothers Beverage Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mood is in more Bay Area grocers
Mood
Walker Brothers Beverage Co
19
brand power
16
4
products
2
3
categories
1
2
grocers
1
$3.65
avg price
$15.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mood▭ Walker Brothers Beverage Co
Distribution · 30% of score8·4
M
W
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mood
only Walker Brothers Beverage Co
no top category Mood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mood · 2
only Walker Brothers Beverage Co · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mood · Walker Brothers Beverage Co