Morehouse vs Inglehoffer · Bay Area shelf head-to-head
Morehouse and Inglehoffer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Inglehoffer carries more Brand PowerMorehouse is in more Bay Area grocersInglehoffer fields the deeper lineup
Morehouse
Inglehoffer
17
brand power
30
2
products
9
1
categories
2
1
subcategories
5
10
grocers
8
65.5¢
price per oz
58.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morehouse▭ Inglehoffer
Distribution · 30% of score42·33
M
I
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morehouse
no top category Inglehoffer doesn’t also play in.
only Inglehoffer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morehouse · 4
only Inglehoffer · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morehouse · Inglehoffer
