Moretti vs La Grande Ruota · Bay Area shelf head-to-head
Moretti and La Grande Ruota, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Moretti
La Grande Ruota
13
brand power
15
3
products
3
2
categories
1
3
grocers
3
29.6¢
price per oz
29.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Moretti▭ La Grande Ruota
Distribution · 30% of score13·13
M
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Moretti
only La Grande Ruota
no top category Moretti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Moretti · 2
only La Grande Ruota · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Moretti · La Grande Ruota