Morton vs Northport · Bay Area shelf head-to-head
Morton and Northport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton carries more Brand PowerMorton is in more Bay Area grocersMorton fields the deeper lineup
Morton
Northport
40
brand power
9
19
products
2
2
categories
1
3
subcategories
1
12
grocers
1
$4.66
avg price
$24.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morton▭ Northport
Distribution · 30% of score50·4
N
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morton
only Northport
no top category Morton doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morton · Northport