Mountain Dew vs Sangaria · Bay Area shelf head-to-head
Mountain Dew and Sangaria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Dew is in more Bay Area grocersSangaria sits further up the premium end
Mountain Dew
Sangaria
24
brand power
27
11
products
11
1
categories
3
2
subcategories
3
8
grocers
4
14.4¢
price per fl oz
51.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Dew▭ Sangaria
Distribution · 30% of score33·17
S
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Dew
no top category Sangaria doesn’t also play in.
only Sangaria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mountain Dew · 6
only Sangaria · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Dew · Sangaria
