Mountain Dew vs Sunkist · Bay Area shelf head-to-head
Mountain Dew and Sunkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Dew
Sunkist
24
brand power
25
11
products
9
1
categories
2
2
subcategories
2
8
grocers
8
14.4¢
price per fl oz
11.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Dew▭ Sunkist
Distribution · 30% of score33·33
S
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Dew
no top category Sunkist doesn’t also play in.
only Sunkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunkist · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Dew · Sunkist
