Mrs. Meyer's Clean Day vs Method · Bay Area shelf head-to-head
Mrs. Meyer's Clean Day and Method, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Meyer's Clean Day carries more Brand PowerMrs. Meyer's Clean Day is in more Bay Area grocersMrs. Meyer's Clean Day fields the deeper lineup
Mrs. Meyer's Clean Day
Method
56
brand power
38
17
products
14
1
categories
2
5
grocers
4
58.0¢
price per fl oz
75.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Meyer's Clean Day▭ Method
Distribution · 30% of score21·17
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Meyer's Clean Day
no top category Method doesn’t also play in.
only Method
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mrs. Meyer's Clean Day · 2
only Method · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Meyer's Clean Day · Method
