Much Better Butter vs Sunbutter · Bay Area shelf head-to-head
Much Better Butter and Sunbutter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunbutter carries more Brand PowerSunbutter is in more Bay Area grocersSunbutter fields the deeper lineup
Much Better Butter
Sunbutter
0
brand power
39
2
products
10
1
categories
2
1
grocers
13
$10.99
avg price
$10.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Much Better Butter▭ Sunbutter
Distribution · 30% of score4·54
M
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Much Better Butter
no top category Sunbutter doesn’t also play in.
only Sunbutter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Much Better Butter · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Much Better Butter · Sunbutter