Mud\wtr vs Teeccino · Bay Area shelf head-to-head
Mud\wtr and Teeccino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Teeccino carries more Brand PowerTeeccino is in more Bay Area grocersTeeccino fields the deeper lineupTeeccino sits further up the premium end
Mud\wtr
Teeccino
12
brand power
39
2
products
23
1
categories
2
1
subcategories
3
4
grocers
13
$28.09
avg price
$10.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mud\wtr▭ Teeccino
Distribution · 30% of score17·54
M
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mud\wtr
no top category Teeccino doesn’t also play in.
only Teeccino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mud\wtr · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mud\wtr · Teeccino
