Muddle + Spear vs Buzzballz · Bay Area shelf head-to-head
Muddle + Spear and Buzzballz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buzzballz carries more Brand PowerBuzzballz fields the deeper lineup
Muddle + Spear
Buzzballz
14
brand power
32
2
products
9
1
categories
2
1
grocers
1
$14.99
avg price
$13.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muddle + Spear▭ Buzzballz
Distribution · 30% of score4·4
M
B
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muddle + Spear
no top category Buzzballz doesn’t also play in.
only Buzzballz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Muddle + Spear · 1
only Buzzballz · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muddle + Spear · Buzzballz
