Mug vs A&w · Bay Area shelf head-to-head
Mug and A&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A&w carries more Brand PowerA&w is in more Bay Area grocersA&w fields the deeper lineupMug sits further up the premium end
Mug
A&w
11
brand power
30
5
products
15
1
categories
1
1
subcategories
2
5
grocers
8
$8.47
avg price
$7.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mug▭ A&w
Distribution · 30% of score21·33
M
A
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mug
no top category A&w doesn’t also play in.
only A&w
no top category Mug doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mug · A&w