Mug vs Boylan Bottling · Bay Area shelf head-to-head
Mug and Boylan Bottling, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boylan Bottling carries more Brand PowerBoylan Bottling is in more Bay Area grocersBoylan Bottling fields the deeper lineup
Mug
Boylan Bottling
11
brand power
37
5
products
22
1
categories
2
1
subcategories
6
5
grocers
10
$8.47
avg price
$3.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mug▭ Boylan Bottling
Distribution · 30% of score21·42
M
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mug
no top category Boylan Bottling doesn’t also play in.
only Boylan Bottling
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mug · 3
only Boylan Bottling · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mug · Boylan Bottling