Munk Pack vs Zbar · Bay Area shelf head-to-head
Munk Pack and Zbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zbar carries more Brand PowerZbar is in more Bay Area grocersZbar fields the deeper lineupMunk Pack sits further up the premium end
Munk Pack
Zbar
19
brand power
39
3
products
16
2
categories
3
4
grocers
10
$2.35
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Munk Pack▭ Zbar
Distribution · 30% of score17·42
M
Z
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Munk Pack
no top category Zbar doesn’t also play in.
only Zbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Munk Pack · Zbar
