Muscle Milk vs Slate · Bay Area shelf head-to-head
Muscle Milk and Slate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Slate carries more Brand PowerSlate is in more Bay Area grocersMuscle Milk fields the deeper lineupMuscle Milk sits further up the premium end
Muscle Milk
Slate
31
brand power
45
21
products
17
1
categories
2
6
grocers
12
57.6¢
price per fl oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muscle Milk▭ Slate
Distribution · 30% of score25·50
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muscle Milk
no top category Slate doesn’t also play in.
only Slate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Muscle Milk · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muscle Milk · Slate
