My Dad's Cookies vs Wooden Table Baking Co. · Bay Area shelf head-to-head
My Dad's Cookies and Wooden Table Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only My Dad's Cookies
no top category Wooden Table Baking Co. doesn’t also play in.
only Wooden Table Baking Co.
no top category My Dad's Cookies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere My Dad's Cookies is, Wooden Table Baking Co. is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: My Dad's Cookies · Wooden Table Baking Co.
