Mychelle vs Sun Bum · Bay Area shelf head-to-head
Mychelle and Sun Bum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mychelle carries more Brand PowerMychelle fields the deeper lineupSun Bum sits further up the premium end
Mychelle
Sun Bum
27
brand power
19
9
products
3
2
categories
2
5
subcategories
2
2
grocers
2
$26.71
avg price
$12.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mychelle▭ Sun Bum
Distribution · 30% of score8·8
M
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mychelle
only Sun Bum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mychelle · 1
only Sun Bum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mychelle · Sun Bum
