Naia vs Righteous · Bay Area shelf head-to-head
Naia and Righteous, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Naia carries more Brand PowerRighteous is in more Bay Area grocersNaia fields the deeper lineupNaia sits further up the premium end
Naia
Righteous
31
brand power
15
14
products
2
2
categories
1
4
subcategories
1
5
grocers
6
79.1¢
price per fl oz
53.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naia▭ Righteous
Distribution · 30% of score21·25
R
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naia
only Righteous
no top category Naia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Righteous · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naia · Righteous