Nairn's vs Okina · Bay Area shelf head-to-head
Nairn's and Okina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nairn's carries more Brand PowerNairn's is in more Bay Area grocersOkina sits further up the premium end
Nairn's
Okina
19
brand power
7
5
products
3
2
categories
2
7
grocers
2
$6.89
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nairn's▭ Okina
Distribution · 30% of score29·8
N
O
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nairn's
no top category Okina doesn’t also play in.
only Okina
no top category Nairn's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nairn's · Okina