Naisnow vs Inotea · Bay Area shelf head-to-head
Naisnow and Inotea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Inotea carries more Brand PowerInotea fields the deeper lineup
Naisnow
Inotea
9
brand power
14
2
products
5
1
categories
1
1
grocers
1
$2.39
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naisnow▭ Inotea
Distribution · 30% of score4·4
N
I
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naisnow
no top category Inotea doesn’t also play in.
only Inotea
no top category Naisnow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Naisnow · 1
only Inotea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naisnow · Inotea