Natracare vs Flo · Bay Area shelf head-to-head
Natracare and Flo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natracare carries more Brand PowerNatracare is in more Bay Area grocersNatracare fields the deeper lineup
Natracare
Flo
54
brand power
25
11
products
5
1
categories
2
3
subcategories
3
5
grocers
3
71.4¢
price per item
$4.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natracare▭ Flo
Distribution · 30% of score21·13
F
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natracare
no top category Flo doesn’t also play in.
only Flo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natracare · 3
only Flo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natracare · Flo
