Natracare vs Tampax · Bay Area shelf head-to-head
Natracare and Tampax, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natracare carries more Brand PowerNatracare is in more Bay Area grocersNatracare fields the deeper lineupNatracare sits further up the premium end
Natracare
Tampax
54
brand power
25
11
products
4
1
categories
1
3
subcategories
1
5
grocers
3
71.4¢
price per item
44.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natracare▭ Tampax
Distribution · 30% of score21·13
T
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natracare
no top category Tampax doesn’t also play in.
only Tampax
no top category Natracare doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natracare · 3
only Tampax · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natracare · Tampax
