Nats Rawline vs Full Belly Bake · Bay Area shelf head-to-head
Nats Rawline and Full Belly Bake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nats Rawline
no top category Full Belly Bake doesn’t also play in.
only Full Belly Bake
no top category Nats Rawline doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Nats Rawline is, Full Belly Bake is too.
no exclusive doors — everywhere Full Belly Bake is, Nats Rawline is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nats Rawline · Full Belly Bake
