Natural Delights vs Jewel Date Company · Bay Area shelf head-to-head
Natural Delights and Jewel Date Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natural Delights carries more Brand PowerJewel Date Company is in more Bay Area grocers
Natural Delights
Jewel Date Company
24
brand power
12
8
products
6
2
categories
1
3
subcategories
1
3
grocers
5
$11.39
avg price
$9.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Delights▭ Jewel Date Company
Distribution · 30% of score13·21
N
J
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natural Delights
only Jewel Date Company
no top category Natural Delights doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Natural Delights · 3
only Jewel Date Company · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Delights · Jewel Date Company
