Nature Nate's vs Sue Bee Honey · Bay Area shelf head-to-head
Nature Nate's and Sue Bee Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Nate's carries more Brand PowerNature Nate's is in more Bay Area grocersNature Nate's fields the deeper lineupNature Nate's sits further up the premium end
Nature Nate's
Sue Bee Honey
42
brand power
18
24
products
7
3
categories
1
9
grocers
6
99.7¢
price per oz
77.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature Nate's▭ Sue Bee Honey
Distribution · 30% of score38·25
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sue Bee Honey
no top category Nature Nate's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nature Nate's · 6
only Sue Bee Honey · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature Nate's · Sue Bee Honey
