Nekter Pop vs Biotic Ferments · Bay Area shelf head-to-head
Nekter Pop and Biotic Ferments, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nekter Pop
no top category Biotic Ferments doesn’t also play in.
only Biotic Ferments
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Nekter Pop is, Biotic Ferments is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nekter Pop · Biotic Ferments
